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Search & marketing
Search stopped being ten blue links and has not settled into whatever comes next. These cover what changed, what it costs, and which fundamentals are worth keeping regardless.
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13 min read
Your SEO Traffic Dropped and You Didn't Change a Thing. Here's Why — and the Fix.
Google AI Overviews now appear on 52% of all searches and answer the question before anyone clicks. If your organic traffic fell 20–60% in the last year and your rankings didn't change, this is why — and here's exactly what to do about it.
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