Amazon Account Management
End-to-end Amazon seller account management — listing optimization, A+ content, Sponsored Ads, FBA, and consistent month-on-month sales growth.
Tools & Platforms
Overview
Amazon is India's largest ecommerce marketplace — and the most competitive. With millions of sellers and Amazon's own private labels competing for the same search results, the margin for poor execution is essentially zero. Winning on Amazon requires getting three things right simultaneously: listing quality (for organic visibility and conversion), sponsored advertising (for paid visibility and profitable CAC), and account health (to stay in good standing and protect your selling privileges). Most sellers manage one of these reasonably well. Managing all three with consistent execution — adjusting to algorithm changes, competitive moves, and seasonal patterns — is a full-time job. We handle it for you. Our Amazon account management service covers every aspect of your Seller Central account: listing creation and optimization, A+ Enhanced Brand Content, Sponsored Products/Brands/Display ad management, FBA shipment planning, review strategy, and account health monitoring — all managed as an integrated program, not siloed services.
The single most important metric for an Amazon business is not revenue — it's profitable revenue. We see too many sellers with impressive gross sales and terrible margins because their ACoS is eating profits, their FBA fees are not being managed, and their pricing strategy hasn't accounted for all costs. Every decision our team makes is viewed through the lens of your net profitability per unit and per category — not just click-through rates and conversion metrics that look good in reports but don't translate to business outcomes.
Key Benefits
What You Get
Listing Optimization for Organic Rank
Data-driven titles, bullet points, and backend keywords researched with Helium 10 and Jungle Scout — optimized specifically for Amazon's A9 algorithm and the search terms buyers in your category actually use.
A+ Content That Converts
Enhanced Brand Content modules designed to differentiate your brand on the product page — lifestyle imagery, comparison tables, feature callouts, and brand story — content that lifts conversion and reduces returns.
Sponsored Ads With Profitable ACoS
Campaign architecture that separates auto discovery, manual exact/phrase/broad targeting, and brand defense — with weekly bid optimization ensuring your ad spend generates profitable attributed sales, not just impressions.
FBA Inventory Management
Inventory forecasting based on sell-through velocity, restock planning with lead time consideration, removal order management for slow-moving inventory, and fee optimization to protect your FBA profit margins.
Review Strategy & Monitoring
Systematic use of Amazon's Request a Review tool, monitoring and responding to product feedback within policy, and product quality feedback loops that improve star ratings over time.
BSR Monitoring & Rank Defense
Daily Best Sellers Rank tracking for all your ASINs, immediate action when rankings decline, and competitive monitoring for category-level BSR movement by competitors.
Account Health Management
Order defect rate, late shipment rate, and policy compliance monitored daily — proactive response to any metric trending toward account health targets before violations trigger consequences.
Competitor Intelligence
Regular competitor listing analysis, pricing monitoring (Keepa for historical tracking), sponsored ad activity monitoring, and new market entry detection — so you're never caught off guard by competitive moves.
Our Process
How We Work
Account Audit
Read-only access to Seller Central. Full audit of listing quality, keyword coverage gaps, ad campaign structure, ACoS by campaign, account health metrics, review scores, and BSR trends. Audit report with prioritized findings within 48 hours.
Listing Overhaul
Priority ASINs identified based on sales potential. Title, bullets, description, backend keywords, and product attributes rewritten with data-backed keyword strategy. A+ content brief created for brand-registered accounts.
Ad Campaign Restructure
Existing campaigns audited — underperforming campaigns paused, ad groups restructured, keywords harvested from search term reports, and new campaigns built where category coverage is missing.
Ongoing Weekly Optimization
Weekly bid adjustments based on impressions, clicks, conversion, and ACoS data. Search term report review to harvest converting terms and add non-converting terms as negatives. Listing updates based on new keyword opportunities.
Monthly Reporting & Strategy
Performance report delivered monthly with sales analysis, BSR movement, ad performance, inventory status, and account health summary. Strategy call to review findings and plan next month's priorities.
Quarterly Account Review
Quarterly deep-dive: category trends, competitive landscape changes, pricing strategy review, catalog expansion opportunities, and brand health assessment. Strategic recommendations for the next quarter.
Account Audit
Read-only access to Seller Central. Full audit of listing quality, keyword coverage gaps, ad campaign structure, ACoS by campaign, account health metrics, review scores, and BSR trends. Audit report with prioritized findings within 48 hours.
Listing Overhaul
Priority ASINs identified based on sales potential. Title, bullets, description, backend keywords, and product attributes rewritten with data-backed keyword strategy. A+ content brief created for brand-registered accounts.
Ad Campaign Restructure
Existing campaigns audited — underperforming campaigns paused, ad groups restructured, keywords harvested from search term reports, and new campaigns built where category coverage is missing.
Ongoing Weekly Optimization
Weekly bid adjustments based on impressions, clicks, conversion, and ACoS data. Search term report review to harvest converting terms and add non-converting terms as negatives. Listing updates based on new keyword opportunities.
Monthly Reporting & Strategy
Performance report delivered monthly with sales analysis, BSR movement, ad performance, inventory status, and account health summary. Strategy call to review findings and plan next month's priorities.
Quarterly Account Review
Quarterly deep-dive: category trends, competitive landscape changes, pricing strategy review, catalog expansion opportunities, and brand health assessment. Strategic recommendations for the next quarter.
What's Included
Service Features
Listing Optimization & Creation
New ASIN setup, existing listing optimization, variation setup (color, size), bundle creation, and category node optimization for maximum search visibility.
Amazon Advertising Management
Sponsored Products, Sponsored Brands, Sponsored Display, and DSP management with structured campaign architecture and weekly performance optimization.
A+ Content & Brand Store
A+ Enhanced Brand Content creation and Amazon Brand Store design and management for brand-registered sellers — converting browsers with visual storytelling.
FBA Shipment Management
Shipment plan creation, FNSKU label coordination, inventory reconciliation, research and reconciliation of lost/damaged inventory, and removal order management.
Brand Registry & Protection
Amazon Brand Registry enrollment assistance, trademark guidance, counterfeit listing reporting, and IP violation escalation to protect your brand on the platform.
Deals & Promotions
Lightning Deals, 7-Day Deals, coupons, Prime Exclusive Discounts, and promotional pricing strategy to boost organic rank and clear aging inventory.
Account Health Management
Policy compliance monitoring, ASIN suspension prevention, performance metric tracking (ODR, LSR, OTDR), and proactive escalation of issues before they threaten selling privileges.
International Expansion
Guidance on expanding to Amazon.com (USA), Amazon.co.uk, Amazon.ae, and other Amazon marketplaces — leveraging your India catalogue on global platforms.
Why Auravon AI
Why We're Different
Amazon-Native Team
Our Amazon team lives in Seller Central. We understand A9 algorithm signals, the specific tactics that move listings up category search results, and the nuances of Amazon's constantly evolving advertising console — not generic ecommerce knowledge applied to Amazon.
ACoS Obsession
We report on ACoS and TACoS (Total ACoS including organic sales) — not just attributed ad revenue. Our optimization goal is profitable ad spend, not ad spend that looks impressive in reports while consuming your margins.
Data-Backed Keyword Strategy
Keyword research using Helium 10, Jungle Scout, and Amazon's own search term reports — not intuition or generic keyword tools that don't understand Amazon-specific search behavior.
Account Health First
We've seen accounts suspended at ₹2 lakh/day sales because of ignored policy violations. Account health protection is non-negotiable in our management process — no growth strategy is worth the risk of losing selling privileges.
Case Study
Results We've Delivered
The Challenge
A kitchen appliances brand was generating ₹8 lakh/month on Amazon with a 38% ACoS on ads and organic rankings that had been declining for 6 months. Their listings had outdated keywords, no A+ content, and their ad campaigns were running on a single broad auto campaign with no negative keyword management.
The Result
After listing optimization, A+ content creation, and a complete ad campaign rebuild: ACoS reduced from 38% to 19%, organic keyword rankings improved for 22 target terms, and monthly sales grew from ₹8 lakh to ₹23 lakh over 5 months — with significantly better net margins despite the higher revenue.
"We were spending more on ads and making less profit every month. Auravon AI fixed the fundamentals — better listings, proper campaigns — and the results followed predictably."
Kitchen Appliances Brand
Home & Kitchen
Industries Served
FAQ
Frequently Asked Questions
Get Started
Grow Your Amazon Sales With Less Ad Waste
Free Amazon account audit — we'll review your listings, ad campaigns, and account health and tell you exactly what needs to change to grow sales and reduce your ACoS.
When you reach out
Free 30-minute discovery call with our specialist team
Clear, scoped proposal within 24–48 hours
No pressure — a conversation, not a sales pitch
Direct access to the team doing your work
Honest advice on what will actually drive results
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