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Core Digital Marketing

Google Ads Management

High-converting Google Ads campaigns that put your business in front of buyers actively searching for what you sell — across India and worldwide.

  • Free consultation
  • No lock-in contracts
  • 24 hr response
  • Worldwide clients
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What this covers

  • Google Search Campaign Management
  • Google Shopping & Performance Max
  • Display & Remarketing Campaigns
  • YouTube Video Advertising

Tools & platforms

  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • Google Keyword Planner
  • Google Merchant Center
  • Google Search Console
  • Looker Studio
  • SEMrush

Also in this family

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Overview

Google Ads is the most direct, controllable path to putting your business in front of high-intent buyers at the exact moment they're searching for what you offer. Unlike social media ads that interrupt people mid-scroll, Google Search Ads target users actively typing in queries that signal commercial intent — 'best orthopedic clinic Mumbai', 'buy [product] online', 'IT services company Bangalore'. These are buyers, not browsers. For businesses across India and worldwide, Google Ads represents an immediate, scalable growth channel — but only when campaigns are structured and managed with genuine expertise. The platform is complex and unforgiving: poor account structure, incorrect bidding strategies, missing negative keywords, and weak ad copy can easily waste 40–60% of a campaign budget on irrelevant clicks and unqualified traffic. We see this in nearly every account audit we conduct.

Auravon AI manages Google Search, Display, Shopping, Performance Max, and YouTube campaigns for businesses ranging from local service providers in Indian cities to ecommerce brands and B2B companies with national and international reach. Every campaign we build is structured from first principles: tightly themed ad groups, highly relevant expanded text and responsive ads, conversion-optimized landing pages, comprehensive negative keyword lists, and audience layering that improves quality scores while reducing wasted impressions. We don't set campaigns and disappear — accounts are monitored daily, bidding strategies adjusted weekly, and strategic reviews conducted monthly to ensure continuous performance improvement.

Key Benefits

What You Get

  • 01

    Immediate Visibility for High-Intent Searches

    Unlike SEO, Google Ads delivers traffic within hours of launch. Your business appears at the top of search results for exactly the queries your potential customers are using to find services like yours.

  • 02

    Precise Budget Control

    Set daily and monthly spending caps with complete predictability. Every rupee is tracked to specific keywords, ad groups, and conversions — so you always know the exact cost of acquiring each customer.

  • 03

    Advanced Audience Targeting

    Target by location (city, radius, or pin code across India), device, time of day, demographics, remarketing audiences, and customer match lists — reaching your ideal customer while excluding everyone else.

  • 04

    Quality Score Optimization

    We systematically improve Quality Scores by aligning keyword intent with ad copy relevance and landing page experience — which lowers your cost per click and improves ad position simultaneously.

  • 05

    Shopping Ads for Ecommerce

    Google Shopping and Performance Max campaigns that show your products with images and prices directly in search results — capturing buyers at the bottom of the funnel when purchase intent is highest.

  • 06

    Remarketing That Converts

    Re-engage website visitors who didn't convert with precisely targeted Display and Search remarketing campaigns — converting warm audiences at a significantly lower cost than cold traffic.

  • 07

    Competitor Conquest Campaigns

    Strategically bid on competitor brand terms to capture buyers already aware of your industry, offering them a direct comparison point at the critical moment of their vendor evaluation.

  • 08

    Continuous A/B Testing

    Systematic testing of ad headlines, descriptions, landing page elements, bidding strategies, and audience segments — every test is a data point that improves campaign performance over time.

Our Process

How We Work

  1. 1

    Account Audit & Competitor Research

    Comprehensive audit of your existing Google Ads account (or competitor research if starting fresh), identifying wasted spend, structural problems, keyword gaps, and optimization opportunities.

  2. 2

    Campaign Architecture Design

    Build a clean account structure with properly segmented campaigns, tightly themed ad groups, and a negative keyword framework that prevents budget from leaking to irrelevant searches.

  3. 3

    Ad Copy Creation & Landing Page Review

    Write high-quality responsive ads with compelling headlines, benefit-driven descriptions, and clear CTAs — paired with landing page recommendations to maximize conversion rates.

  4. 4

    Conversion Tracking Setup

    Implement Google Tag Manager, GA4 conversion events, and Google Ads conversion actions for every meaningful user action — calls, form submissions, purchases, and WhatsApp clicks.

  5. 5

    Launch, Monitor & Optimize

    Launch campaigns with daily performance monitoring, smart bidding strategy selection, bid adjustment optimization, and weekly optimizations based on search term reports and conversion data.

  6. 6

    Monthly Performance Review

    Detailed monthly reports with ROAS, CPA, impression share, Quality Score trends, and a strategic review of what worked, what didn't, and the optimization plan for the following month.

What's Included

Service Features

  • Google Search Campaign Management

    Keyword research, ad creation, negative keyword management, bid strategy optimization, and ongoing search term analysis for Search Network campaigns.

  • Google Shopping & Performance Max

    Product feed optimization, Shopping campaign structure, Performance Max campaign setup, and merchant center management for ecommerce advertisers.

  • Display & Remarketing Campaigns

    Audience building, creative briefing, Display Network targeting, and remarketing campaign management to re-engage website visitors and lookalike audiences.

  • YouTube Video Advertising

    In-stream and discovery YouTube ad campaigns targeting users by interest, search history, placement, and remarketing lists — with view tracking and brand lift measurement.

  • Conversion Tracking & Attribution

    Complete tracking setup in GA4 and Google Ads for all conversion actions — from form submissions and phone calls to WhatsApp chats and ecommerce purchases.

  • Quality Score Improvement

    Systematic ad relevance, expected CTR, and landing page experience improvements that lower your cost per click and improve ad position without increasing bids.

  • Audience & Remarketing Setup

    Customer match lists, similar audiences, remarketing audiences, and in-market audience layering to improve bid efficiency across all campaign types.

  • Competitor Intelligence

    Auction insights monitoring, competitor ad copy analysis, and search impression share tracking to understand your competitive position and identify strategic gaps.

Why Auravon AI

Why We're Different

  • 01

    Documented ROAS Improvements

    We have case studies showing ROAS improvements from campaigns in India and internationally across ecommerce, healthcare, real estate, education, and B2B verticals — with actual data, not just claims.

  • 02

    Indian Market Bid Expertise

    Bidding in Indian markets requires understanding CPC patterns across cities, seasonal demand fluctuations (festivals, academic cycles), and local competitor dynamics that international agency playbooks simply don't cover.

  • 03

    Landing Page Optimization Included

    We don't just build ads — we analyze the full conversion path. A technically perfect ad campaign sending traffic to a weak landing page is still a failing campaign, and we fix both sides of the equation.

  • 04

    Transparent Cost Breakdown

    Our management fee is separate from your ad spend, clearly disclosed, and never subject to undisclosed markups on the actual media spend. You pay Google directly; we charge a transparent management fee.

Industries Served
  • Ecommerce
  • Local Services
  • Real Estate
  • Healthcare
  • Education
  • B2B & Industrial
  • Finance
  • Travel & Hospitality
  • Recruitment
  • SaaS
FAQ

Frequently Asked Questions

How much should I budget for Google Ads in India?
A minimum effective budget for Google Search Ads in India starts at ₹15,000–₹20,000/month for a focused single-service campaign. For competitive industries like real estate, healthcare, or ecommerce, meaningful results typically require ₹40,000–₹1,00,000+/month in ad spend. We recommend a minimum 3-month commitment to gather enough data for effective optimization.
How quickly can Google Ads generate leads?
A properly structured campaign can generate clicks within hours of going live. Expect 1–2 weeks to accumulate enough conversion data for smart bidding to optimize effectively. Most clients see meaningful lead volume within the first 2–3 weeks of a new or restructured campaign.
What's the difference between Google Search and Display Ads?
Google Search Ads appear when people actively search for specific keywords — high-intent, bottom-of-funnel traffic. Display Ads appear across millions of websites and apps to users based on interests, behaviour, and demographics — better for brand awareness and remarketing. We recommend starting with Search and adding Display for remarketing once conversion tracking is established.
Can Google Ads work for a local business?
Absolutely. Google Ads with location targeting, radius targeting, and local service ad formats is one of the most effective channels for local businesses. We run successful campaigns for clinics, restaurants, real estate agents, coaching centers, retail stores, and service businesses across India.
Do you manage Google Shopping campaigns for ecommerce?
Yes — Google Shopping and Performance Max campaigns for ecommerce are a core specialization. This includes Google Merchant Center setup, product feed optimization, Shopping campaign structure, and ongoing bid management by product category and performance tier.
What reporting do you provide for Google Ads?
Weekly automated performance updates and monthly strategic reports covering: impressions, clicks, CTR, CPC, conversions, CPA, ROAS, Quality Scores, impression share, and search term analysis. Reports include plain-English summaries and specific recommendations.
How do you charge for Google Ads management?
We charge a transparent monthly management fee separate from your ad spend. You pay Google directly through your own billing account — we never hold or markup your actual media budget. Fee structures are based on campaign complexity and monthly ad spend volume.
Can you fix my existing poorly performing Google Ads account?
Yes — account auditing and restructuring is a significant part of what we do. In most cases, fixing the existing account delivers faster results than starting fresh, because the account history informs smarter bidding. We audit the account first and show you exactly what needs fixing before charging anything.
Do you run Google Ads for businesses outside India?
Yes — we manage campaigns targeting audiences in the US, UK, Canada, Australia, UAE, and other international markets. India-based campaign management for international markets is a significant cost advantage compared to hiring a local agency abroad.
What's a good ROAS to target for Google Ads?
Target ROAS varies significantly by industry, margin, and business model. Ecommerce campaigns typically target 3x–8x ROAS depending on margins. Lead generation campaigns are better measured by cost per lead or cost per acquisition rather than ROAS. We establish baseline targets based on your unit economics before launch and track against those benchmarks.
Get Started

Get a Free Google Ads Account Audit

We'll audit your existing Google Ads account (or competitor landscape if you're starting fresh) and show exactly where budget is being wasted and what to fix first. No obligation.

Chat on WhatsAppBook Free Consultation
  • +91 88140 12395
  • India & Worldwide

When you reach out

  • Free 30-minute discovery call with our specialist team

  • Clear, scoped proposal within 24–48 hours

  • No pressure — a conversation, not a sales pitch

  • Direct access to the team doing your work

  • Honest advice on what will actually drive results

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