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Core Digital Marketing

Meta Ads (Facebook & Instagram)

Targeted Facebook and Instagram ad campaigns that build brand awareness, generate qualified leads, and drive ecommerce sales — across India and worldwide.

  • Free consultation
  • No lock-in contracts
  • 24 hr response
  • Worldwide clients
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What this covers

  • Facebook & Instagram Campaign Management
  • Ecommerce Catalog & Shopping Ads
  • Lead Generation Ads
  • Video & Reel Ad Campaigns

Tools & platforms

  • Meta Business Suite
  • Meta Ads Manager
  • Facebook Pixel
  • Meta Conversions API
  • Meta Catalog Manager
  • Canva
  • Google Analytics 4
  • Meta Ad Library

Also in this family

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Overview

Meta's advertising platform — spanning Facebook and Instagram — reaches over 400 million users in India alone, making it one of the most powerful tools available to businesses looking to grow brand awareness, capture leads, and drive direct sales. Unlike Google Ads which targets people actively searching, Meta Ads targets people based on who they are: their demographics, interests, behaviours, life events, and purchase intentions. This makes Meta the ideal channel for reaching new audiences who don't yet know your brand but fit your ideal customer profile perfectly. For ecommerce brands, it's a revenue engine. For local businesses and service providers, it's a cost-effective lead generation machine. For brands, it's the channel that builds recognition and trust at scale.

The difference between Meta Ads that deliver ROI and campaigns that burn budget comes down to three things: audience precision, creative quality, and conversion path optimization. Most businesses running Meta Ads make at least one of three mistakes — overly broad audiences that waste impressions, generic creative that fails to stop the scroll, or landing pages that don't match the ad promise and lose the conversion. Auravon AI manages Meta Ads campaigns across Facebook and Instagram for businesses in India and internationally, combining data-driven audience strategy with compelling creative testing and continuous funnel optimization. Whether you're a D2C brand looking to scale revenue, a local business wanting more leads, or a professional service firm building brand authority — we have the frameworks and the track record to deliver results.

Key Benefits

What You Get

  • 01

    Precise Audience Targeting

    Target users by age, location (city-level across India), interests, behaviours, income tier, life events, and purchase intent — reaching your exact ideal customer rather than broadcasting to everyone.

  • 02

    Instagram & Facebook Combined Reach

    Campaigns that run across both Facebook and Instagram placements — feed, stories, reels, Messenger, and Audience Network — maximizing reach while maintaining audience quality and brand consistency.

  • 03

    Ecommerce Catalog Ads

    Dynamic product ads powered by your catalog that automatically show the most relevant products to users who've browsed your site, abandoned carts, or match your best-customer profile.

  • 04

    Creative Testing Framework

    Systematic A/B testing of ad creatives, headlines, offers, and formats — with data-driven scaling of winning combinations to maximize performance across every campaign.

  • 05

    Lookalike Audience Expansion

    Use your existing customer data to build lookalike audiences at 1–10% similarity in India and international markets — finding new buyers who share behavioural traits with your best customers.

  • 06

    Retargeting Funnels

    Multi-stage retargeting sequences that re-engage website visitors, video viewers, page engagers, and app users with progressively more specific messaging to move them toward conversion.

  • 07

    Lead Generation Campaigns

    Meta Lead Ads with pre-filled forms that capture qualified enquiries directly within the platform — no landing page required, reducing friction and lowering cost per lead significantly.

  • 08

    Full-Funnel Attribution

    Proper Meta Pixel and Conversions API implementation that gives Meta's algorithm accurate conversion signals, improving campaign optimization and solving the iOS 14+ attribution challenges most advertisers face.

Our Process

How We Work

  1. 1

    Audience Research & Strategy

    Analyze your existing customers, map your ideal buyer profiles, research competitor audiences, and build a targeting strategy spanning cold audiences, warm retargeting, and existing customer expansion.

  2. 2

    Pixel & Tracking Setup

    Implement Meta Pixel, Conversions API, and custom events tracking all meaningful actions — purchases, leads, add-to-carts, sign-ups, WhatsApp clicks, and phone calls — for accurate attribution.

  3. 3

    Creative Development Brief

    Develop creative briefs for your design team or our in-house designers — specifying proven ad formats (UGC-style video, carousel, static image), copy angles, and hooks tested in your vertical.

  4. 4

    Campaign Architecture Setup

    Build a structured campaign framework: separate campaigns by objective (awareness/consideration/conversion), ad sets by audience type, and multiple ad variations for creative testing from day one.

  5. 5

    Launch & Creative Testing

    Launch campaigns with daily monitoring, creative performance analysis, rapid iteration on underperforming ads, and budget reallocation to winning creative and audience combinations within the first 2 weeks.

  6. 6

    Scale & Monthly Optimization

    Monthly strategic review of ROAS, CPM, CTR, cost per lead, and frequency — with systematic scaling of top-performing ad sets, creative refresh cycles, and audience expansion testing.

What's Included

Service Features

  • Facebook & Instagram Campaign Management

    Full-service management of Meta Ads campaigns across all placements: feed, stories, reels, Messenger, and Audience Network for both Facebook and Instagram.

  • Ecommerce Catalog & Shopping Ads

    Product catalog setup, dynamic remarketing ads, and collection ad formats that showcase products to users most likely to purchase — including abandoned cart sequences.

  • Lead Generation Ads

    Meta Lead Ad campaigns with custom instant forms, CRM integration setup, and lead quality optimization for businesses targeting enquiries over direct sales.

  • Video & Reel Ad Campaigns

    In-feed video and Reel ad campaigns targeting mobile-first audiences — the format consistently delivering the lowest CPM and highest engagement across Indian markets.

  • Audience Building & CRM Integration

    Custom audiences from website visitors, video viewers, Instagram engagers, customer email lists, and CRM data — building remarketing and lookalike audience pools that improve with scale.

  • Pixel & Conversions API Implementation

    Server-side Conversions API setup in addition to browser Pixel — solving iOS 14+ attribution gaps and providing Meta's algorithm with the accurate signal quality it needs to optimize spend.

  • Creative Performance Reporting

    Detailed creative-level reporting showing which ad formats, hooks, and copy angles are driving results — informing future creative production to systematically improve campaign performance.

  • Competitor Ad Intelligence

    Regular analysis of competitor Meta Ads using the Meta Ad Library to identify creative trends, offers, and positioning strategies performing well in your market.

Why Auravon AI

Why We're Different

  • 01

    India-Specific Audience Expertise

    Indian Meta Ads require understanding CPM benchmarks by state, festival seasonality effects on CPM, Tier 1 vs Tier 2 city audience behaviour differences, and vernacular content performance — knowledge built from running campaigns across Indian markets.

  • 02

    Creative + Strategy Together

    Most agencies separate media buying from creative. We brief, review, and optimize creative as part of the campaign management process — because creative quality is the single largest driver of Meta Ads performance.

  • 03

    Post-iOS 14 Attribution Solved

    We implement server-side Conversions API to restore accurate attribution after Apple's privacy changes degraded Pixel-only tracking. This directly improves campaign optimization quality and ROAS reporting accuracy.

  • 04

    Ecommerce ROAS Focus

    For ecommerce brands, we track ROAS at the ad set and creative level — not just account-level. This granularity lets us scale winners and pause underperformers with speed and precision that broad account management misses.

Industries Served
  • Ecommerce
  • Fashion
  • Food & Beverage
  • Real Estate
  • Health & Wellness
  • Education
  • Retail
  • Beauty & Personal Care
  • Home Decor
  • Finance
FAQ

Frequently Asked Questions

How much budget do I need to start Meta Ads in India?
A minimum effective Meta Ads budget in India starts at ₹15,000–₹20,000/month for a focused single-objective campaign. For ecommerce brands looking to scale revenue, ₹50,000–₹2,00,000+/month allows meaningful testing across audiences and creatives. We recommend at least 3 months to properly test and optimize before drawing conclusions about channel viability.
Are Meta Ads better than Google Ads for my business?
It depends on your product and goal. Meta Ads excel for visually driven products, brand awareness, ecommerce, and reaching audiences by interest/demographics. Google Ads excel for high-intent service searches. Most businesses benefit from both: Google Ads captures people already searching for you, while Meta Ads introduces your brand to people who match your ideal customer but haven't searched yet.
How do you handle the iOS 14 attribution problem?
We implement Meta Conversions API (server-side tracking) in addition to browser Pixel — which partially restores attribution accuracy lost after iOS 14's App Tracking Transparency changes. We also use aggregated event measurement and modelled conversions to give Meta's algorithm accurate optimization signals despite browser privacy restrictions.
Can Meta Ads work for B2B businesses?
Yes, though the strategy differs from B2C. We use LinkedIn-style targeting on Meta (job title, employer, industry) combined with professional interest targeting, and focus on lead generation campaigns rather than direct conversion. Works particularly well for professional services, software, training, and consulting.
Do you provide ad creatives or do I need to supply them?
We provide creative briefs, copy, and direction. For Meta Ads management, basic static creatives are included. Video creatives require either client-supplied footage or a separate production arrangement. We have an in-house graphic design team for clients who need professional static ad creatives as part of their package.
How long does it take to see results from Meta Ads?
Meta Ads campaigns require a 'learning phase' of 50+ conversion events per ad set for Meta's algorithm to optimize effectively — typically 1–3 weeks depending on budget and conversion volume. Expect the first month to be a testing and learning period, with performance improving significantly in months 2 and 3 as we optimize based on real data.
What's a good ROAS for Meta Ads in India?
For ecommerce, a 3x–5x ROAS is considered healthy in India's competitive market. Fashion and beauty often achieve 4x–8x. The right target depends on your product margins — a 3x ROAS on 70% gross margin products is very profitable; the same ROAS on 20% margin products is not. We calculate your break-even ROAS before launch and target accordingly.
Can you run Meta Ads targeting customers outside India?
Absolutely. We run campaigns targeting audiences in the US, UK, Canada, Australia, UAE, and any country where Meta operates. Running campaigns from India is cost-effective because our management fees are lower than agencies in those markets, while our expertise and campaign quality are equivalent.
How often do you update the ad creatives?
Creative refresh frequency depends on audience size and budget. For most Indian campaigns with moderate budgets (₹30,000–₹1,00,000/month), we recommend refreshing creative every 4–6 weeks to prevent audience fatigue. Larger budgets with bigger audiences can run longer before saturation. We monitor frequency metrics and flag creative fatigue proactively.
Do you manage both Facebook and Instagram in one campaign?
Yes — Meta Ads Manager serves placements across both Facebook and Instagram simultaneously. We decide on placement strategy based on your audience and goals: Automatic Placements for most campaigns to maximize reach, or manual placement selection when audience behaviour clearly favours one platform over the other.
Get Started

Launch Meta Ads That Actually Convert

Free creative audit and audience analysis for your business. We'll show you the quick wins and the structural changes that will improve your Meta Ads ROAS.

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  • +91 88140 12395
  • India & Worldwide

When you reach out

  • Free 30-minute discovery call with our specialist team

  • Clear, scoped proposal within 24–48 hours

  • No pressure — a conversation, not a sales pitch

  • Direct access to the team doing your work

  • Honest advice on what will actually drive results

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